Request for Proposal Submission · 2026
Phoenix Senior Living, answered.
Prepared by WingspanRPM. Every recommendation in this proposal starts with one question: how does this improve occupancy, retention, or brand growth? Explore the program section by section, or jump straight to any of the 62 questionnaire answers.
The proposal, section by section
Each section carries the RFP questions it answers. Select any card to read it.
Many agencies sell marketing. We solve business problems.
WingspanRPM was formed through the merger of Wingspan Integrated Marketing and Right Place Media, uniting strategic marketing, digital media, creative, PR, web development, analytics and recruitment marketing around one philosophy: marketing should be accountable to measurable business outcomes.
Answers 8 questions · Q1, Q2, Q3, Q4, Q5, Q47, Q48, Q49
02 · Brand StrategyNational brand. Local voice.
Positioning Phoenix Senior Living as a category leader while keeping each community's identity authentic. Standards are set centrally. Voice is built locally. Every piece of content passes through both filters.
Answers 3 questions · Q6, Q7, Q8
03 · Website & AEOBuilt to be cited, not just ranked.
Modern, accessible, mobile-first websites and community microsites, with site architecture and content built for both traditional search and AI answer engines.
Answers 5 questions · Q9, Q10, Q12, Q13, Q14
04 · Ongoing AEOWe monitor what AI says about your brand.
Continuous optimization to keep Phoenix Senior Living ahead as discovery shifts toward AI answer engines. Human intelligence, amplified through AI tooling.
Answers 4 questions · Q11, Q15, Q16, Q17
05 · Lead GenerationFrom click to move-in.
A measurable, AEO-first lead generation program tied to occupancy. Cost per acquisition and lead quality matter more to us than raw lead volume.
Answers 8 questions · Q18, Q19, Q20, Q22, Q23, Q24, Q25, Q26
06 · Integrations & MediaHow we connect — and what happens if you leave.
Integrations and technology partnerships are documented and owned by the client relationship, so a future agency or vendor change does not break what is working.
Answers 4 questions · Q29, Q30, Q31, Q35
07 · Social & VideoGrowing reach through social and video.
Brand and community storytelling across social and video, with a content engine that turns community life into shareable, credible assets.
Answers 3 questions · Q39, Q40, Q41
08 · PR & ReputationBringing your stories to a national stage.
National PR, media relations and reputation management — awareness-driven storytelling connected to measurable performance.
Answers 7 questions · Q27, Q28, Q42, Q43, Q44, Q45, Q46
09 · Analytics & InnovationDriving what's next through insights, not just dashboards.
Action-oriented insights and a thoughtful approach to emerging technology. Every report leads with what to do next.
Answers 8 questions · Q36, Q37, Q38, Q50, Q51, Q52, Q53, Q54
10 · Team & TransitionMeet your account service team.
A dedicated account team that knows your portfolio, communities and business goals — backed by specialists in digital advertising, creative, web development, analytics, media and social.
Answers 5 questions · Q55, Q56, Q57, Q58, Q59
11 · InvestmentWhere we are, and where we can go together.
A flexible structure built around an integrated marketing fee, with project-based components scoped to match your priorities.
Answers 3 questions · Q60, Q61, Q62
12 · Technology partners24 integrated platforms, mapped.
An interactive map of every CRM, call, reputation, automation and analytics platform we run — filterable by category.
Answers Q21, Q32, Q33, Q34
Every question, traceable to an answer
All 62 questionnaire items are indexed, searchable and linked to the section of the proposal that answers them — so nothing has to be hunted for.
Browse the answer index →